New England 100 regatta is in it’s 31st year and has always been a grassroots event in Narragansett Bay among the hearty multihull sailors. The goal of the event is to sail 100 miles over two days sailing around the Bay on their fast “beach cats.” Then in 2020, we were approach to give the event a digital presence. So it recieved our “Starter Package”
- Website (newengland100.org)
- Newsletter (using MailChimp and populated with local and national media contacts)
- Social Media: Instagram/Facebook @NewEngland100
Each month we manage the social media by profiling the competitors, writing articles, and then collating them into Newsletters with relevant information for competitors and the sailing media.